About concepts
Seemingly irrelevant.
By Susana deOliveira
Once you have a sufficient foundation to create your portfolio, choosing the right color scheme is very important, as it's like the gateway to your product's visibility. There are many other factors, I know, such as good typography that encourages reading, and a page design that's easy to navigate so search engines can efficiently crawl and index your content, for example.
Have you ever experienced walking into a clothing store and choosing what you like without looking at the price? It's amazing because when you look at the price, it's the most expensive clothing. What this means is that these pieces have a very elaborate design, not only the design of the pieces, but also the manufacturing processes such as the quality of the thread, the colors, the quality of the fabric...They take care of even the smallest detail.
The way we translate all of this into our projects is simple: when we focus on creating responsive sites, when we choose the most appropriate typography, when we select colors and images that reflect what we want to convey, when we create high-quality, relevant, and useful content for users that answers their questions and needs...and many other details.
The result is clear: there are excellent websites that make a difference and that generally belong to major brands in all fields. They have brought their way of doing things to the web, down to the smallest detail.
This year, 2025, I decided to change the way I present projects, using safe colors, web-safe fonts, and many other things. The explanation is simple: once you have a foundation, you begin to try to understand what is considered irrelevant to advancing as a web developer, however, you discover that these are concepts with a relevant value.